Dwell Web Projects
Between holiday campaigns, thematic promotions, competitions and new editorial departments, Dwell’s digital design needs are always evolving. Here are a few campaigns that required their own identity.
Dwell Design Awards 2021
Dwell’s Design Award is a juried competition that highlights the best projects featured in Dwell that year, from residential architecture, to renovations, pre-fabs, kitchens, gardens, and more. This campaign included a unique landing page, jury announcement, audience voting, the winners reveal, and promotion on email and social media.
Sept / Oct 2021
Dwell Guides
The visual system for Dwell Guides includes illustrated spots, expressive illustrations and custom icons. The guides themselves are meant to give a general overview on the topics as opposed to a deep, technical dive. We wanted the tone to be light, fun, inviting and upbeat. Hannah Warren’s irreverent illustration style was a perfect fit.
Jan 2021
Dwell Holiday Gift 2021
The visual system for Dwell’s Holiday gift guides include a hero landing page with an illustrated cover, about 30 product-driven shop article covers, banner ads, article promotion on social media, and a holiday newsletter. We commissioned the hero illustration and spots from Miguel Monkc for multiple uses. We wanted a stylized, refined yet irreverent tone. I used a strict color palette to brand the gift guides.
Nov / Dec 2021
Dwell Holiday Gift 2023
For the 2023 Gift Guide we worked with the playful and geometric illustrator Parapaboom (Vanessa Branchi) to create a stylized look. Assets included a landing page, social media promotion, subscription promotion, and banner ads.
Nov / Dec 2023
Between holiday campaigns, thematic promotions, competitions and new franchises Dwell’s digital design needs are always evolving. Here are a few campaigns that required their own sub-identity.