Dwell Newsletters
Working closely with the marketing team, we developed eight different focus newsletters, in addition to updating the design of Dwell’s Daily Dose, issue release announcement email, subscription/welcome emails, and sales/promotional emails.
Shop & Commerce
This weekly newsletter aggregates Dwell’s commerce articles. I created a minimal and restrained headline banner for Dwell Shop so as to not compete with the visually rich content. Its graphic and geometric approach aligns well with the varying Shop covers, which also rely on a graphic template.
New Issue Announcement
The issue release newsletter is designed to have a larger visual impact because it occurs only 6 times a year. I used color and scale to deliver a visual punch, while remaining graphically restrained.
Newsletter Identity
For Your Eyes Only is Dwell’s newsletter only for Dwell+ subscribers. On the Market is Dwell’s real estate newsletter, and PreFab Profiles focuses on a popular subject for the Dwell audience: prefabricated and modular homes. Each newsletter has its own color pairing.
The Daily Dose
Previously Dwell’s Daily Dose newsletter design featured a centered black logo and no color. I updated the design to feel more lively, optimistic and contemporary. The color pairing here was selected to provide an upbeat accent.
Working closely with the marketing team, we developed eight unique focus newsletters, in addition to Dwell’s Daily Dose, issue release announcement, subscription welcome emails, and sales/promotional emails.