Dwell Products
Dwell’s curation of consumer products is meant to reflect a discernment for quality, a modern sensibility, a love of design, and at times, an irreverent sense of humor. I created a color-pairing graphic language that allows us to play with contrast and scale, avoiding repetition and visual fatigue. While the products are at the forefront, the graphic design system supporting them is integral to the branded experience.
Outdoor Entertaining
Every issue of Dwell features a 10-page product-focused article. Themes vary according to the issue, such as outdoor life, travel, kitchen and bath, and technology. It often requires a custom photoshoot, as was the case with this one, shot by Jamie Chung. For this issue we curated outdoor products according to the type of outdoor party, such as a kid’s sleepover, or a pool party.
May / Jun 2021
Dwell Shop on Social
To promote Dwell Shop stories on social media, we create thematic carousel style Instagram stories and article one offs. This is a chance to play with color and scale to entertain and drive drive traffic to dwell.com.
Dwell’s curation of consumer products is meant to reflect a discernment for quality, a modern sensibility, a love of design, and at times, an irreverent sense of humor. I created a color-pairing graphic language that allows us to play with contrast and scale, avoiding repetition and visual fatigue. While the products are at the forefront, the graphic design system supporting them are integral to the branded experience.